Luandina

New brand creation for Africa. Luandina is the only 100% Angolan beer.

Luandina is a purposeful, category challenging step-up in visual quality in order to appeal to audience aspirations.

This was a complex project in a fast emerging country.

On-the-ground workshops with consumers and key stakeholders ensured everything created was a true representation of Angola.

The project generated much needed employment for the region.

The launch required an arsenal of visual assets to start the party with a bang.

Bombay Sapphire