BIG IDEAS
STRATEGIC CREATIVE
ICONIC CRAFT
360 BRAND WORLDS
I have been creating iconic brand identities, packaging, and brand worlds for the past 20+ years. My work has contributed to award-winning projects, including a Gold Cannes Lion and multiple DBA Awards. I thrive on turning consumer insights into beautiful, strategic design solutions that resonate worldwide.
I’m always exploring innovative ways to ensure brand visual assets cut through in today’s omni-channel world. I believe in defining semiotics and design codes to shape a brand’s identity in a way that speaks authentically to its audience.
I love to work collaboratively and am skilled at building trusted relationships with clients and agency partners to bring bold creative visions to life. My approach to design is hands-on and I still enjoy the craft of creating iconic assets. Whether it’s for niche start-ups, global brands, supermarkets or prestige channels, I bring the same energy, passion, and focus to every challenge.
Beyond the creative work, I’ve built and managed high-performing design teams at leading creative agencies, fostering an environment where great ideas thrive.
In a nutshell: I make things happen.
Want to work with me? Shoot me a DM and we can set up a call.
CLIENTS INCLUDE:
BACARDI, PERNOD RICARD, WILLIAM GRANT & SONS, DIAGEO, BEAM SUNTORY, BAT
HALEON / GSK, KIMBERLY CLARK, BUPA, NRS, SPIRE HEALTHCARE
NESTLé, DANONE, PEPSI CO, JORDANS RYVITA, WHYTE & GREEN, NOVARROZ, RECKITT
SHERWIN WILLIAMS, ING, SHELL, John Lewis, LADBROKES, NRS HEALTHCARE
I also enjoy working with and contributing to the development of smaller niche brands and start ups.
